JO! Is a new Jordanian Fashion Brand created in 2015 inside the project "CREATIVE JORDAN" which is part of the regional project “CREATIVE MEDITERRANEAN - Resilience Through Creativity", funded by EU and the Italian Cooperation and implemented by UNIDO (United Nation Organization for Industrial Development). The project involves a Jordanian team of designers with local manufacturing factories in partnership with GSC - Garment Design & Training Services Center in Amman. The aim of this project is to improve design and manufacturing process, modernize the Jordanian garment production using traditional embroidery with modern styles, facilitating the access to international markets. JO! is both Womenswear and Menswear and the first collection will be sold next SS 2017.
"What makes cultural and creative industries unique is that they rely on an unlimited resource: creativity".