Versace Going Down History... Again!!
Versace’s SS18 campaign is “a celebration of a lasting legacy, an exhibition of timeless art work”. This iconic campaign will go down history as a celebration of the house’s inimitable legacy by recreating the house’s unforgettable looks from the 90s to “reignite the spirit of a genius for a contemporary generation”.
Donatella Versace first featured this collection during the SS18 Milan Fashion Week, where tribute was paid to Gianni’s AW91 show in which he cemented the era of the supermodels. The original supermodels of the 90’s such as Cindy Crawford, Naomi Campbell, Claudia Schiffer, Helena Christensen, and Carla Bruni strutted down the runway in sparkling gold gowns to the tunes of George Michael’s Freedom, just like they did twenty years ago.
“This campaign represents the link between past and present” Donatella Versace said in a statement, and going back to the 90’s resonates with people on so many levels, especially since the 90’s were the last years before the digital revolution, and before privacy and mystery flew out the window. Earlier this month, Donatella received the Fashion Icon Award at this year’s Fashion Wards, in recognition of her work as Artistic Director of Versace.
Interestingly though, Donatella’s vision was to recreate these historical pieces and make them deemed wearable by the younger generation and thus the inclusion of younger faces such as Cindy Crawford’s daughter and rising model Kaia Gerber. “We all feel part of the Versace family, that brand was such an important part of the beginning of my career” Cindy told The Telegraph. It was not only Kaia though, there are the Hadid sisters, Gigi and Bella, and Gisele Bündchen. “When you are at the head of a brand with such a strong heritage as mine, you can only embrace it. This is why I wanted to see the iconic super model cast next to the soon-to-be-iconic girls of the future” Donatella said.
The collection will showcase a number of the most memorable designs of the 90s such as the Native American print of FW ’92 which is best known by the feather - a Native American symbol of trust, honour, and wisdom. We will also be happy to see the return of the Barocco print, which was Gianni’s favourite, as well as witness a tribute to the medallion bag, which Gianni lovingly designed back in 1992, and which we anticipate to become a staple piece for the modern fashionista.
According to the New York Times, the photos and videos of the SS18 campaign are received with the same “nostalgic mayhem that met the Versace show finale. Supermodelmania, the 21st century version, is reaching its apogee”.
Moreover, this historic campaign, is launched a month ahead of the debut of FX’s The Assassination of Gianni Versace: American Crime Story, which will document the killing of Versace’s creator who was shot outside of his home, and this will star Penélope Cruz as Donatella and Edgar Ramirez as Gianni, and Ricky Martin as Antonio D’Amico Gianni’s longtime partner.