Leave it to Tom Ford to ditch his London show and move to NYFW.
The designer will not stage a runway show during London Fashion Week in February (16). He had been thought to be preparing to present his men's line at the biannual British event, but he's confirmed that isn't the case. Instead he will book a series of intimate appointments with members of the press at New York Fashion Week, eschewing the traditional runway altogether.
"In previous seasons, I have presented the collections in my London showroom to the press in an informal format that allows me to speak with journalists while they view and touch the clothes. As we all know, the way in which we show clothes, not only to the press, but also to the consumer, is changing,” he explained in a statement.
“Right now, I think that a certain fluidity is necessary in regards to how we communicate with the consumer. The most important thing to me with a presentation is that it communicates the message of the season and the point of view of the collection. Next season, it feels right to return to a format that is intimate and shows the detail of the clothes."
The move will see Ford presenting both men's and women's pieces during the female series of shows, with his Fall/Winter 16 appointments taking place on 18 February (16).
It's not the first time the designer has experimented with ways to present his collections. He's put on massive catwalk displays in the past, staged one-on-one appointments and earlier this year (15) debuted a line via a fashion film which starred Lady Gaga.
The designer's decision comes amid a lot of scrutiny of Fashion Week. More and more designers are ditching the traditional presentations in favour of something less showy, not least because many believe the events have become too grand.