Amman, January 14, 2018
by Yasmeen Shawwa

The Ordinary Outsmarts Drunk Elephant In Recent Feud

Check out the latest feud between two highly admired beauty brands that was quite entertaining! Recently we have been delving into ‘The Ordinary’, fell in love with their brainy offering to all beauty lovers out there! Clinically speaking; It is basically a brand that is a firm believer that the ‘one fits all’ approach is quite unfair, back to basics, the masterminds behind this very basic brand adopted a never- thought- of- before concept.. Letting their products speak for themselves, they literally sell ingredients and not creams..Cherry on top, at a much cheaper price! Advocating the functional beauty course, The Ordinary allows you to get your hands on specific tailor made recipes according to your beauty needs.. The story doesn’t end here..

In a recent social media ad, The Ordinary cleverly ’poked’fellow skin-care company Drunk Elephant, the beauty brand behind the fan-favorite T.L.C. Sukari Babyfacial over marula oil. The post strikes as below;

The Ordinary’s 100% Cold-Pressed Virgin Marula Oil sells for $10 for a 30-milliliter bottle, and it’s an antioxidant-rich, brightening hydrator. Then comes the dig. "Referred to as a 'luxury' oil by some…It's a fantastic oil in every sense of the word despite its affordability (one would have to be drunk to overpay for Marula)," the ad reads in obvious reference to Drunk Elephant's Virgin Marula Luxury Facial Oil, which is $72 for a 30-milliliter bottle.

The feud goes on beyond Drunk Elephant’s pricey product, are you guys equally insulting all its fans as paying that much for an equal amount definitely makes them drunk heads committing bad choices?? Well, let’s sit and watch, will Drunk Elephant strike back? Interesting..

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Jan 14, 2018