Suhad Shtayyeh
Amman, June 5, 2018
by Suhad Shtayyeh

The LVMH Prize Will Be Awarded Tomorrow This Is All You Need to Know

The LVMH prize is a little bit like looking into the future, it may not makes sense at the time but it will eventually.

The gold standard of fashion design competitions, the LVMH prize not only provides the winner with Euro 300K and a year’s worth of mentorship within the LVMH group, but an accolade that will serve them well in the future.

Established in November 2013, the award honors and supports young fashion designers the world over. The applicants can be from any part of the world, have a minimum of 2 collections under their belt and are still under the age of 40. In addition to the designer award, LVMH provides 3 fashion school graduates with a prestigious prize as well. A recipient of this graduate prize in the recent past was Syrian-born, London-based Nabil Nayal.

So, how are the finalists actually chosen and who is responsible for nominating the winners. The experts and jury naturally. A group of 40 experts in the field of fashion, with names as diverse as Bella Hadid, Imran Amed and Carla Sozzani come together to determine the 10 finalists in March of every year. These finalists are then assessed by the jury of ten. J.W.Anderson, Maria Grazia Chiuri, Nicolas Ghesquière, Marc Jacobs, Karl Lagerfeld, Humberto Leon and Carol Lim of Kenzo, Clare Waight Keller of Givenchy, Delphine Arnault, Jeal-Paul Claverie, advisor to Bernard Arnault and Sidney Toledano, CEO of the LVMH group.

Without further ado, we introduce to you the 2018 finalists. At this time tomorrow one of these names will have their lives changed forever. A word of caution though, these collections will not speak to you. They will appear complicated and foreign, this is the future of fashion.


Botter is a menswear label who designes garments in an elegant way. They find them selves looking back at their Caribbean roots. Between Caribbean virility and femininity lays a very thin layer, men are idle. This is why their style is elegant. The use of rare details makes the collections have a poetic feel.

The collections represent a look into a personal diary, a look and opinion on the world are being expressed through their work. They believe this is important to the relevance of a collection.


At 24, Samuel Ross founded A-COLD-WALL*. In the two years since its inception, it has evolved from an art project into an established fashion house – without any outside funding. Ross’ command of semiotics allows him to bring materials from the tower block, the building site, the council estate into a fashion context and service those that inspire him. Having explored ideas on a both professional and congenial level with fellow streetwear pioneers such as Haruki Murakami and Daniel Arsham, Samuel Ross has grown exponentially as a designer and purveyor of the arts.

Kwaidan Editions

London based designers Léa Dickely and Hung La founded Kwaidan Editions in 2016. The pair first met at the Antwerp Royal Academy in 2004 where they forged their partnership. Focusing on singularity, mood and distinctiveness each Kwaidan Editions collection serves as a concise and confident statement. The brand conjures up the uncanny, the eerie feeling experienced when the common place turns unfamiliar and unknown. Kwaidan Editions reinterprets ghosts of the past leading to collections that describe the present time we live in.

Charles Jeffrey Loverboy

Glaswegian designer, illustrator and radical creative Charles Jeffrey, 27, is - to quote Dazed - ‘the ringleader of London's next generation of club kids.'

The meteoric rise of the Charles Jeffrey LOVERBOY label is best encapsulated by Tim Blanks for Business of Fashion: "Jeffrey is speaking to young London the way Alexander McQueen spoke to his generation."

The past year has seen Jeffrey become one of the most talked-about names in fashion - with an LVMH Prize nomination, solo art exhibition at London's NOW Gallery and the British Emerging Talent prize at 2017's Fashion Awards under his belt.


Masayuki Ino is born in Gunma province in 1979.

Graduated from Tokyo Mode Academy school and had experience of working as a designer. One of his unforgettable experience was when he had worked at MIHARAYASUHIRO as a shoes and accessory design chief. After MIHARA, he established the brand "doublet" with a pattern maker Takashi Murakami. Doublet collection debuted in 2013 Spring Summer. doublet collection consists of ready to wear, shoes and accessories.


Rokh is founded by Rok Hwang. Before establishing his own aesthetic ethos in 2017; Rok was R-T-W designer for eminent fashion house, Céline, under Phoebe Philo.

Rokh garments, designed with timeless in mind and crafted to last through each season, are familiar yet unique renditions of classic aesthetic. Pieces accent an existing wardrobe with a raw attitude and sensual detailing, defined by the labels unique, yet familiar elegance. rokh reflects the notion that all pieces should be structured, timeless and above all, adaptable.

Ludovic de Saint Sernin

Ludovic de Saint Sernin is a 27 year old French designer who lives and works between Paris and London. He graduated in Fashion Design from l’ ESAA Duperré and was a member of the design team at Balmain before launching his own label in 2017. He has presented two collections during the Paris Men’s Fashion Week (SS18 and AW18), while he presents on male models each collection is designed to be worn by women as well. For his second collection Ludovic collaborated with Repettoon a capsule of ballet inspired shoes, also for men and women.

Eckhaus Latta

ECKHAUS LATTA is an American fashion label established in 2011 by Mike Eckhaus and Zoe Latta.The pair met at the Rhode Island School of Design where they studied Sculpture and Textile Design respectively.They work between studios in Los Angeles and New York City.

After graduating in 2010, Eckhaus designed men’s accessories at Marc by Marc Jacobs, and Latta established her own textile company to design prints and knitwear for brands including Proenza Schouler, Calvin Klein, Opening Ceremony, and Marc Jacobs. In addition, Eckhaus has gained experience in the studios of the artist Matthew Barney and fashion collective Three As Four, and currently teaches at the Pratt Institute. Latta was a fellow at The Ratti Textile Center at the Metropolitan Museum, and has taught at the Rhode Island School of Design.

Matthew Adams Dolan

Born in Danvers, Massachusetts, Matthew Adams Dolan studied in Australia, Japan and Switzerland before graduated from the MFA Fashion Design and Society Program at Parsons School for Design New York before launching his debut collection for Spring/Summer 2016. Inspired by notions of familiarity, universality, and versatility, the label draws upon the traditions of American sportswear with specific emphasis on denim and the fabric’s historical significance within American culture, from its roots in mid-century workwear to its ubiquity in 1990s pop culture.

You May Also Like

Jun 5, 2018