Suhad Shtayyeh
Amman, April 22, 2018
by Suhad Shtayyeh

The Beauty World’s New IT Ingredient || Cannabis

Just to clarify we are not encouraging you to start smoking weed. In fact the cannabis strain that is being touted as the next big thing in beauty doesn’t even get you high…We can see the disappointment in your eyes!

CBD otherwise known as cannabidiol is a non-psychoactive form of cannabis and has always been legal. The Body Shop has been using it in its formulations since the 1980s under the name hemp.

Now that marijuana is becoming more mainstream, beauty companies are jumping on the medicinal bandwagon and incorporating this ingredient topically. No need to smoke it, you can just slather it on.

Cannabis has potent anti-inflammatory and analgesic properties. This means that it has a calming and soothing effect on skin conditions such as psoriasis and eczema, it may also help with acne.

Did you know that cannabinoids are naturally produced in the body? The body has its own endocannabiniod system which means that the body is much more equipped to ‘receive’ medicinal cannabis. When ingested, eaten, smoked or applied the body’s receptors pick up the cues of the incoming CBD and bind to cells.

So with all this in mind, why aren’t there more CBD-infused products on the market? Firstly, the stigma of marijuana. Some brand’s image doesn’t encourage the association. Secondly introducing a new ingredient into formulations is a great financial burden. As the future of cannabis is still up in the air, it may not be wise to invest till things are clearer…

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Apr 22, 2018