Yasmeen
Amman, May 31, 2018
by Yasmeen Shawwa

Tennis Champ Serena Williams Launches Her Own Fashion Line



"I've been inspired by powerful women and I've been inspired by words," tennis pro Serena Williams says. "Like a simple word like ‘strong' just gave me a lot of inspiration."



Introducing the Serena collection. A clothing range featuring everything from a gold slip dress to weekend joggers. Your guts might automatically expect an athleisure line, as the athlete has previously had numerous collaborations with Nike and collections on HSN. This latest venture, however, is completely her own, Serena William’s newly launched fashion line is creating empowering pieces, with fabrics that stretch for curvier body shapes and pants with "I am beautiful" written on them.


"I also went to fashion school when I was younger. My major was actually fashion, so learning how to pattern-make, learning how to sew—I literally know how to do everything when it comes to making a garment," she shared.



The line consists of a 12-piece curated collection, which ranges in price from $35 to $250 and features crop tops, joggers, dresses and T-shirts that pay homage to her hometown of Compton, California.


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May 31, 2018