Yasmeen
Amman, July 1, 2018
by Yasmeen Shawwa

TAGWALK || A Fashion Search Engine That Offers The Big Reveal


Dressing up and looking like street style women has always been a dream! Sourcing out fashion items has made TAGWALK a dream come true! Alexandra Van Houtte is the brain behind TAGWALK, previously a fashion assistant at the Paris offices of Numéro, Grazia, Glamour, and assisting on international editions of Vogue, Alexandra found herself in a dilemma and simply asked one question; ‘where was the transformative research tool for fashion?’ She came up with an efficient search engine that provides thousands of seasonal fashion show and street-style images in order to spot trends and target items that her editors needed for shoots..



Launched in January 2016 TAGWALK allows users to search Fashion Week collections by brand, season, fabric, style, city, and trend. Unlike shopping search engines, which present consumers with options broadly related to keyword searches, Van Houtte’s startup is designed to help the fashion industry track down looks with as much specificity as possible, from runway shows in Paris, Milan, London, and New York that occur twice a year. It’s like Google, but in Anna Wintour-speak..

TAGWALK is based on three words: fashion, simplicity, and rapidity..

A year after its establishment, the platform is expanding with the introduction of Tag Shop, which makes its catwalk, look book and street-style imagery actually shoppable. How awesome is that, aside from inspiration goals, haven’t you ever craved to shop for some exclusive and unique fashionable items you see in street style images? Well, now it has become a click away!




“I really believe in street style,” said Van Houtte. “People refer to it much more because you can really project yourself wearing the clothes. It inspires you more than looking at a model, or a runway show, or a pack shot. You immediately feel that you want to be that cool person, and you want to wear the clothes. That’s why I’m really pushing street style for Tagwalk. The way the people dress has a power in the way consumers want to shop,” she added.


Tag Shop has officially launched after partnering with prime fashion websites such as Net-a-porter, Moda Operandi and Matchesfashion.com, as well as individual luxury labels. By redirecting you to these websites, TAGWALK will bring you back to the source..


“The idea was to partner up with brands’ web sites directly, instead of going to e-commerce only, in order to really drive traffic to louisvuitton.com, dior.com or gucci.com, and bring the client back to the source,” said Van Houtte. “This was especially important for young brands, as I think it’s important for them to have a direct-to-consumer approach. Instead of only (thinking about) e-commerce, they should really push their own web site and their own vision, because every young designer has a different way they want their consumers to shop.”


Another part of TAGWALK serves as a marketing base for young talent, Tag Talent presents a selection of up-and-coming brands the company believes are worth watching. For example, when you search for a red dress, a Dior runway option will pop up, alongside similar pieces by young designers with lesser-known names. For a minimal fee of 150 pounds those up and coming designers will benefit and experience abundant exposure!

Brands such as the jewelry label Alighieri, which has just received Newgen sponsorship by the British Fashion Council; handbag label Tara Zadeh; Danish accessories label By Far; LVMH award winner Marine Serre, and buzzy American label Miaou, among others, have joined Tagwalk since their launch and have gone on to gain global stockists and international recognition.



You May Also Like








Jul 1, 2018