Suhad Shtayyeh
Amman, July 20, 2017
by Suhad Shtayyeh

Our 10 Favorite Athens Multi-Brand Boutiques

You’d never guess that Greece was suffering serious economic difficulties, their people cheerful and positive. Their fashion a reflection of this attitude, after all these are the ancestors of the world’s greatest philosophers.

Walking through the streets of Athens, I came across some of the best multi-brand boutiques ever. Carrying the best and most original international brands, with a generous sprinkling of local brands gives these boutiques a flavor like none other. Here we share our favorites…


Nestled in the upscale residential district of Kolonaki, this boutique is filled to the brim with fabulous brands, from Di Gaia a Greek shoe brand made in Florence by hand, Greek tribal dresses by Ancient Kamos or the famous Zeus & Dione clothing company, this boutique is well worth a visit.

Simple Caractere

This boutique is in Kifissia, an area 20 minutes away from downtown Athens. Kifissia is perfect for an afternoon stroll, a light lunch or some shopping. Simple Caractere carries brands ranging from Baazar Luxe to Mary Katrantou. Their casual beach section downstairs carries a number of Greek brands that are perfect for your holiday. Their shoe section, although small is loaded with the latest Adidas offerings in addition to a pompom fest of sandals!


If you are in the mood for a little Valentino or Gucci on your Athens trip, this is the shop to visit. There are two locations, one in Kifissia and the other in Kolonaki. Similar in spirit to Matches Fashion in London, this store is loaded with items on many a fashionista’s wishlist.

Free Shop

One of our favorite shops, the collection is perfectly curated. Ranging from pieces by Acne Studio, Maison Margeila to Greek brand Wildwood, everything blends seamlessly. Their collection of Ancient Greek Sandals is unrivaled, boasting the hard to come by Peter Pilot Ancient Greek Sandals collaboration. Plus you might want to take the staff home too, way too honest for their own good, they will tel it like it is.

Soho Soho

Similar to Intermix in the USA, Soho Soho is a Kifissia boutique that carries Golden Goose shoes, 3.1 Philip Lim, Alexander Wang, No 21 etc. Modern clothing with a tom boy feel, these pieces don’t come cheap but well worth the price for the lovers of this niche style.

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This article was originally post on June 5, 2016


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