Suhad Shtayyeh
Amman, November 10, 2017
by Suhad Shtayyeh

Off-White x Nike Has Arrived !


Go back 15 years (if you can;)and think about a fashion sportswear collaboration of that time.There may have been a few, but the truth is you probably can’t remember one, not because it wasn’t fabulous but because it wasn’t mainstream.Back then fashion was luxurious and more importantly niche, it targeted a very specific demographic.

Today fashion x sportswear collaborations are plentiful, popular and success and this has everything to do with fashion changing.With the emergence of street-wear (the Godfather of which is Tommy Hilfiger) fashion became more accessible and importantly relevant.Which ultimately means that it sells more…

Nike’s latest collaboration is with luxury streetwear fashion brand Off-White founder Virgil Abloh, a relatively new label that still manages to bridge the cultural divide between generations X, Y and Z. The ambitious collaboration named ‘The Ten’ features 10 iconic Nike/Jordan/Converse silhouettes from the archives.The collection dropped yesterday, catch them while you can…


off white X nike
off white X nike
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off white X nike
off white X nike
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off white X nike
off white X nike








Nov 10, 2017