, July 3, 2018
by Hala Oran

Noureddine Amir || Remember You Heard The Name Here First

Newcomer Moroccan designer Noureddine Amir debuted his first collection “art-to-wear” as a guest during Paris Couture at the Arab World Institute in Paris. A Pierre Bergé protégé, Noureddine derived inspiration from the underwater world for his collection which featured a semblance of seaweed, coral formations, and dainty sea urchins all skilfully crafted and exquisitely designed using sculpted muslin and tulle.

His collection which featured a mostly black palette was anything but basic; a celebration of intricate techniques, elaborate patterns and illusionary details, the designs illuminated an otherwise hushed and dimmed runway by incorporating fabrics in metallic tones and touches. The beach feel was exaggerated using muslin sewn into spirals to create the distinct feel of pebbles on the beach.

Currently based at the Yves Saint Laurent Museum in Marrakech, Nourredine Amir is a 1996 graduate of Esmod, and his fashion career had a brief encounter with costume design for films during the 1990s. His works were previously displayed at the Museum of Fashion in Antwerp, and the Arab World Institute. There was also an exhibition all for him that showcased at the Foundation Pierre Bergé-Yves Saint Laurent. He is known to depart from the traditional materials and styles, taking inspiration from the Amazigh culture; his studio boasts wooden mannequins wrapped in raffia and clay. Being a black-color devotee I am absolutely thrilled by the return to black at the hands of this great new talent.

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Jul 3, 2018