Michael Kors Pledges to Go Fur-Free Next Year
On Friday affordable luxury brand Michael Kors pledged to go fur-free as of 2018. This ban will also include its company Jimmy Choo which it acquired earlier in the year. This is yet another label which has made the shift from real to faux fur. Amongst them companies such as Gucci which announced the ban in October of this year, Ralph Lauren, Armani and retailers Selfridges and Yoox Net-a-Porter.
Michael Kors sites technological advances and changing consumer tastes for the move. They plan to launch their first faux fur pieces on the Fall 2018/19 runway in February.
“Due to technological advances in fabrications, we now have the ability to create a luxe aesthetic using non-animal fur,” added designer Michael Kors. “We will showcase these new techniques in our upcoming runway show in February.”
The Humane Society International’s Kitty Block also had this to say, “Killing animals for fur is cruel and outdated, and so it’s hugely exciting to see forward-looking fashion designers such as Michael Kors take fur out of their collections…It’s clear that consumer demand for ethical fashion includes a strong desire for an end to fur and so we are delighted to welcome Michael Kors as a fur-free leader in luxury fashion alongside the likes of Gucci, Armani, Yoox Net-a-Porter, Stella McCartney, Ralph Lauren and Hugo Boss.”
We are curious to know, if the Michael Kors decision was at all affected by the protest held during Kor’s speech in June 2017. The label which was previously notorious for the use of fur, saw the animal rights activists interrupt the founder’s speech. Over 20 protesters took to the stage, chanting and playing the sounds of animals being slaughtered.The event was shut down for 10 minutes or so.