Luma Qusus Awad || Welcome To Her Wonderland
CIIN’s Exclusive Interview With Inamullumani Founder Luma Qusus Awad
There is just something about Luma…
Generously inviting me into her home to watch her jewelry-making in action, I am greeted not just with her warm smile, but with the story of who she is, her identity. Artwork fills the walls, each unique in style. Textures and colors float around the room, speaking of her experiences, dreams and aspirations. She blends them together seamlessly with her powerful energy, magnetically stringing them together, not unlike the baubles and beads on one of her beautiful jewelry creations.
And that is Luma’s superpower, connecting the dots, in each part of her life. Just as she sees the beauty in each individual stone regardless of its imperfections, she genuinely sees the potential in people. Taking the good that she senses, her heart-warming acceptance makes her a crucible for powerful change. Her heart is open to the world and shines in her jewelry work, as I am sure in everything else that she touches with her magnetic wand.
Inamullumani is the brain child of Luma Qusus Awad, a unique jewelry design company. Aptly discovering her gift in the Mediterranean haven of Greece as a newlywed, her authentic brand was born as Lumani, the lovechild of Luma and her husband Hani. What started off as a gift of a jewelry design course at a Greek college has burgeoned into a well sought after bold jewelry business.
One of the many examples of the synergy she creates is evident in one of her latest collections ‘Fish 4 Flous’. This exotic line debuted at Unesco’s heritage exhibition in Paris. Doing what she does best, connecting, Luma celebrates the FrancoArab connection with a line inspired by ancient Levant jewelry and the relevance of the fish in both cultures. Fish were believed to bring wealth and good luck. Flous, the Arabic word for money, is the same in the french language, rooted in the Arabic word ‘fils’.
Curiosity gets the better of me and I sit down to pick the brain of this intriguing mother of three, I want to know how her world works. Her approach to life so simple yet unique, I wanted to understand how the harshness of life and business hadn’t dulled her spirit or dazzling smile.