Suhad Shtayyeh
Amman, October 3, 2017
by Suhad Shtayyeh

Louis Vuitton Just Unveiled Their Cradle of Luxury

Louis Vuitton will open its Maison Louis Vuitton Vendôme on October 4th, 2017. The location is steeped in history, not just as the landmark of the original Louis Vuitton store but as undoubtedly one of the finest examples of French artistry of the 17th century. Before we enter the store the brilliant gold sun synonymous with Louis XIV emblazoned on the building’s facade, guides us into Louis Vuitton’s cradle of luxury.

Louis Vuitton returns home to Place Vendôme a neighborhood that has been the hub of travel goods, fashion and jewelry for hundreds of years. It was on these streets that Louis Vuitton learned his craft. It was only fitting to return to Louis Vuitton’s birthplace, where the first store was founded in 1854.

Going back in time, Place Vendôme and Château of Versailles are most beautiful examples of French history. Both designed by architect Jule Hardouin-Mansart, Place Vendôme and Versailles share an important heritage, as does Louis Vuitton, the perfect embodiment of dedication to craft. The return of Louis Vuitton to Place Vendôme ensures that the legacy continues for future generations.

The Maison is situated in two hôtel particuliers, classic Parisian townhouses that have seen their fair share of history. Serving as homes to nobles, aristocracy, the occasional princess and the future emperor Napoléon III.Architect Peter Marino was commissioned with transforming these buildings to their former glory, in order to house the complete collection of Louis Vuitton, which includes couture, ready-to-wear, jewellery, watchmaking, leather goods, shoes, fragrance, accessories and artisanal workshops.

Walking into the 2,Place Vendôme store for a sneak peak, one’s senses are overwhelmed with beauty. The architecture and interior design of the boutique, a feat of mastery created by American Peter Marino can hardly be described, it needs to be experienced.Storey upon storey of architectural intelligence that marries heritage and modern design. Peter Marino has deftly blended the old and new, employing techniques and materials that reference French history and craftsmanship, while carefully integrating ultra-modern designs. The grandiose yet light and airy atmosphere a perfect embodiment of Louis Vuitton’s ethos, masters of heritage maestros of the future.

As I marvel at the collections it becomes to clear to me that Louis Vuitton is at its core a travel company. There is a level of international inclusiveness that is felt at every level. Although pride in French culture is at the very essence of Louis Vuitton they have incorporated international elements that have further enriched the brand and experience.

The refurbishment was lead by an American architect, additionally the House’s full product offer will sit alongside a selection of contemporary artworks, some specially commissioned. The 33 works, representing artists from 6 continents including Laurent Grasso, Yan Pei Ming, Stephen Sprouse, Serge Alain Nitegeka and Paul Nabulumo Namarinjmak, will be on show throughout the Maison.

Also arriving in Place Vendôme are the Objets Nomades, the House’s unique collection of travel and home objects created in collaboration with some of the world’s most renowned designers. At a time of political uncertainty, when the world is veering towards protectionism and conservatism, Louis Vuitton creates a masterpiece of tolerance, beauty and inclusiveness.

Oct 3, 2017