Amman, May 4, 2017
by Georgiet Kamel

L’Oreal Paris X Balmain Unexpected Make-up Collaboration

L’Oréal Paris and Balmain are teaming up on a capsule collection of the beauty brand's bestselling Color Riche lipsticks, to launch in September 2017. Twelve new shades will be designed under Balmain creative director Olivier Rousteing, split into three colour themes.

There will also be a lipstick “jewel edition” that showcases the three star shades from the tie-in, which is to be carried exclusively in Balmain stores, plus some other retailers, as well.

"Colour is not just in the palette of my clothes, it's also in the girls. Some (shades) are really good on white skin, some are really good on Asian skin, some of them on black skin.

"Each group (of Balmain women) is really powerful but in different ways. This Balmain Army will become the L'Oreal Paris army as well."

Judging by Rousteing's many celebrity acquaintances, we'll expect to see the fruits of his labour on a red carpet very soon.


May 4, 2017