Yasmeen
Amman, October 2, 2018
by Yasmeen Shawwa

Kaia Gerber Announced The New YSL Beauty Brand Ambassador


17-year-old Kaia Gerber has been named the new YSL Beauté makeup ambassador. With a staggering 3.8 million followers on Instagram, Kaia is the epitome of what YSL beauty stands for..


“Kaia is a blossoming talent with a unique sense of style and a stunning beauty,” said Stephan Bezy, international general manager of Yves Saint Laurent Beauté at L’Oréal. “The perfect embodiment of her generation’s desire for authenticity and edginess, as a muse and ambassador she will convey those values, which entirely resonate with what YSL Beauté stands for.”




“To be the new face of YSL Beauté is an opportunity to write a new story full of fun, color and makeup,” the model said. “I love the DNA of a brand that is so subversive, while being so luxurious and cool.”


Model of the moment Kaia has graced covers of magazines such as Vogue Paris, Vogue Italia, Love and Pop. Gerber made her debut runway season in fall 2017. Starting in January, she is to be the face of 3 beauty items by YSL. Rouge Volupté Shine moisturizing lipstick, Touche Éclat and Mascara Volume Effet Faux Cils, as well.



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Oct 2, 2018