Style Crush

HRH Princess Deena Aljuhani Abdulaziz

Princess Deena photographed by Kevin Tachman for Vogue USA


Who : HRH Princess Deena Aljuhani Abdulaziz

Where : Fashion's most prominent Saudi Arabian Royal

What : Owner of D'NA, the wildly successful clothing boutique in Riyadh


Princess Deena was clear on her direction in life quite early on. Fashion would be her mission in life, as professed to her by her style bible, American Vogue.

“It was unbelievable! “Abdulaziz remembers with a laugh, lounging in a vintage white Courreges shift in the sunlight dappled courtyard of her Riyadh home. “I would gasp when I opened each page. I have every single issue of Vogue since 1988".

Californian born, raised between Saudi Arabia and USA (at the time almost polar opposites), Deena grew up understanding and appreciating both cultures, which explains her ability to blend so seamlessly into both societies, all respecting her as a style maven.

Abdelaziz founded D'NA as a member's only boutique in Riyadh, Saudi Arabia, stocking fashion forward labels such as Haider Ackermann and Rosie Assoulin. The boutique has emerged as an independent fashion voice in the Middle East and international fashion scene.

Princess Deena has a proven track record as an intuitive buyer. She was one of the first to back Prabal Gurung and Jason Wu, and was an early champion of London's new guard, including Erdem, Roksanda, Mary Katrantzou and Osman.


NY Fashion Week February, 19´15


Outside Oscar de la Renta, February 17, '15


Front Row at Jason Wu, February 13, '15


At Moncler Gamme Rouge, October 1, '14


Paris Fashion Week, September 29, '14


Aquazurra Cocktail party in Paris September 26,'14


Front row at Tome, NY fashion week September 4,'14


At Chanel Resort 2015 in Dubai May 13,'14


New York Street Style February, 8´14


Front Row at Suno, February 8,'13




Emma Willis

The Baginizer

Trust Your Gut, Girl


Aug 2, 2015