Suhad Shtayyeh
Amman, December 21, 2017
by Suhad Shtayyeh

Fashion Predictions Countdown Day 7 || Transparency

The wheels of change have started and we believe that in 2018 the fashion world will need to become more transparent.You know those clear plastic trench coats seen at Calvin Klein?I genuinely believe that they are a reflection of what is needed in the fashion industry, transparency.

There are three kinds of transparency that need to be addressed.First is the transparency of cost, no longer will a company be able to plaster ridiculous price tags on their wares without explaining themselves.Already some brands such as Amara and Everlane are clearly stating the cost of their product and adding on their percentages for all the world to see.

Another thing that companies are doing to reduce costs to their customers in an ever growing competitive environment is cutting out the department store middle man.The exorbitant percentages these stores take as commission are becoming prohibitive, forcing companies to sell exclusively out of their own websites.

The second kind of transparency which the fashion world needs to be ‘clear’ about is that of their carbon footprint on the environment.Manufacturing of clothing is a dirty, highly polluting business.We hope that in 2018 people will start to better understand the close correlation between fast fashion and pollution.The impact is huge and it’s vital that we all understand how our shopping habits affect our environment and Mother Nature as a whole.

The third and last transparency is that of labour laws in countries such as Bangladesh and Sri Lanka where child labour and sub-human conditions are the norm.We hope that 2018 will bring about more accountability and transparency regarding how the garments are made and by whom.Were they paid fairly?Is their work environment healthy?How many hours did they work that day?How old were they?These are questions the fashion industry needs to answer in 2018.

To check out our other predictions,click here.

Dec 21, 2017