Suhad Shtayyeh
Amman, July 24, 2017
by Suhad Shtayyeh

Chiara Ferragni Is Onto Something New And You Need To Know About It !

What comes to mind when we think of Chiara Ferragni ? A lawyer turned blogger turned business woman with an enviable empire or perhaps a blonde-young-thing who can never be too thin or too rich. Both are true…

Chiara Ferragni is onto something new, a slew of brick and mortar boutiques, her aggressive plan has her opening 14 stores by 2019. On the heels of her Shanghai opening last month, Chiara Ferragni will christen yet another store this time in Milan on Wednesday July 26, 2018.

Although the Chiara Ferragni collection is currently sold at prime luxury multi-brand boutiques such as Selfridges, Louisa Via Roma and Le Bon Marché, the collection will also find its very own home.

“Of course you can find my collection in so many stores all over the world, and online, but I really wanted to have people to enter my world in real life,” she says. “This is the concept of the Chiara Ferragni Collection stores; the clients enter into my world physically,” she continues, adding that “the stores are glittery and fun like the collection is.”

The collection, comprised of shoes, clothing and accessories was established in 2013. Revenues from last year are recorded at $20 million, with a jump in e-commerce of 235% between June 2016-June 2017.

The 10-million-Instagram-follower influencer is clearly onto something. Always ahead of the curve, we are sure others are watching like a hawk…


Jul 24, 2017