Balmain Isn’t Only Designing Looks for the Victoria’s Secret Show—There’s a Capsule Collection Too
Olivier Rousteing never rests. Fresh off a Balmain collaboration with L’Oréal and a Spring 2018 show, the brand is partnering with Victoria’s Secret on looks for the 2017 Victoria’s Secret Fashion Show. The Victoria's Secret x Balmain offering will be available for purchase in stores and online on November 29, nine days after the event films in Shanghai.
As with all things #BalmainArmy this one comes with a hashtag, #VSxBalmain, and some black-and-white art.
"I want to speak to different girls," Rousteing previously mused to Business of Fashion. "Colour is not just in the palette of my clothes, it's also in the girls. Some (shades) are really good on white skin, some are really good on Asian skin, some of them on black skin. Each group (of Balmain women) is really powerful but in different ways. This Balmain Army will become the L'Oreal Paris army as well."