All You Need To Know About Armani Privé's Spring ’16 Couture Show

Giorgio Armani, Armani Prive, couture, spring 2016
all images: source


There is a certain predictability about Armani that makes him the go to brand for couture. He perfectly caters to the paying customers with just enough vavavoom for interest, yet enough classic couture to make it an actual option. These customers aren’t getting married or attending a huge event, they just want to wear couture, a lot, and Armani works for them.


Giorgio Armani, Armani Prive, couture, spring 2016


We can comfortably say that Armani Privé sells the greatest number of pieces each season, and isn’t that what it is ultimately all about?

At the ripe age of 81, rumors ebb and flow about his eminent retirement, these have been shrugged off by the Italian designer, he doesn’t seem to be going anywhere, and why should he. His formula works!


Giorgio Armani, Armani Prive, couture, spring 2016



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