AREA || A Fabulous New Brand To Get To Know Right Now!
When a new brand catches our attention we can’t help but investigate! Area is one such brand! Sandals and pants adorned with chandelier tassels and skin-tight leather numbers are but a few pieces from the lush-worthy brand! Area was launched in 2013 by two Parsons School of Design graduates; Beckett Fogg and Piotrek Panszczyk, and was named Area after one of New York’s most popular nightclubs in the 80’s. Their contemporary style has been likened to a Carrie-Bradshaw-Comes-Alive revival with their satin slip dresses and oh-so-sensual designs. Celebrities were quick to take note and this brand has become a favourite of the Kardashians and the Hadids.
Fogg & Panszczyk were drawn together by their mutual love of extravagant lavish designs that ooze sensuality and flair. Their fluid satin dresses have garnered a waiting list; they’re they epitome of femininity and glamour. Their tassle fringe pants have gathered a cult-like following and people are queuing for them, and their crystal-fringed lamé mules and sandals are simply to die for.
The pair literally shared leftover materials for use on their graduate degree projects; Beckett graduated a year earlier and thus Panszczyk was able to use the leftover embossed leather previously used by Beckett. Realising how much the pair had creatively in common they quickly set up shop in 2013 so as not to get side-tracked and swallowed into the industry and lose sight of their creative prowess. Well the rest is history! Check out our favourite pieces from the brand.