Amman, August 16, 2016
by Yasmeen Shawwa

6 Young Fashion Designers We Can’t Wait To See At Amman Design Week


We are all gearing up for Amman Design Week, what promises to be an enriching, enlightening and all around fabulous week of all things design. The nine-day celebration will take place from 1 to 9 September in downtown Amman, with a comprehensive program encompassing exhibitions, events, talks, interactive workshops for both adults and children, as well as guided tours, performances and food.

We are naturally super excited to see the traditional clothing collections presented by the iconic Widad Kawar of Tiraz, in addition to the modern adaptations offered by Kumbaz. Amman Design Week also offers a unique opportunity to young fashion designers that need a light to shine on their work. Here are six young emerging fashion designers in alphabetical order that have plenty of creativity to offer, and the perfect platform to do so.

With the support of Her Majesty Queen Rania Al Abdullah, Amman Design Week will grow annually to become a hallmark for educational and cultural programming in the city, establishing Jordan as a recognized hub for design, creativity and modern Arab culture.

Edelina Joyce Issa

Jordanian-British Edelina Issa is freshly back from her tenure at the Victoria Beckham studio in London. Enough said right? With a sports luxe design aesthetic, a modern conceptual vision and deep patriotism for her country Edelina hopes to one day put Jordan on the fashion map. We are super excited to see her personal interpretations on fashion.


Basma Abdul Hadi established her eco-luxe brand Nosouj last year, her designs however reflect an unparalleled brand maturity. Taking an ancient handcraft and transforming it into modern day handbags and clothing. Her strengths are in her sophisticated design approach and ability to visualize an end product that few can imagine.

Raya Kassisieh

Multi-disciplined Raya can be found in the realms of both design and fashion. Blending seamlessly her upbringing in the Middle East and her current life in New York. Her fashion is described as avant-garde, with an appreciation for shape with an outstanding ability to manipulate fabrics and materials. For her work at Amman Design Week she brings together all her disciplines to create ‘something’ that we are both excited and curious about !

Sweaty Betty US